News

Empowering companies to optimize investments in CRM and CCM/CXM capabilities

Written by Henrik Allert | Dec 18, 2023 11:12:23 AM

The CRM platform is one of the central centerpieces from where customer communication is typically initiated. To give access the full power of the Centerpoint platform for Salesforce customers, Metaforce has invested in building a native Salesforce app. This app allows customers to directly from within Salesforce seamlessly and effortlessly execute distribution of documents to digital mailboxes, digital archives, or postal services. You can also use this app to edit letters and forms from within Salesforce, and to generate digital Smartforms and notify your customer via text messages, mail, or their digital mailbox. 

We are at the same time happy to announce that we have Peter Friberg joining us at Metaforce. Peter is a skilled Salesforce solutions and technical architect renowned in the Nordic Salesforce sphere, with 13 years of experience working on/with Salesforce and comes most recently from the Salesforce partner Fluido where he was Tech Lead. With his help we will be able to further accelerate our ambition to help Salesforce customers maximize their CRM investment.  

In Peter’s own words: “During my many years working with Salesforce I have identified an important focus area when it comes to CCM/CXM, and that is ensuring an integration that is both flexible and scalable, and avoiding customizations that are costly and cumbersome to maintain. By combining business domain expertise and the modern technology from Salesforce and Centerpoint, we can help accomplish a fully digital and frictionless customer communication. I believe we can really add value with our solution and new app and help our customers to maximize and optimize their CRM and CCM/CXM capabilities. “      

If you are interested in learning more how we can propel your customer communication strategy by combining Salesforce and Centerpoint – just reach out.